29 Sep 2026

Q-Com by Shorages: 30-Minute Delivery for Direct-to-Consumer E-Commerce Brands

Marketplace Level Delivery Speed - Without the need of a Marketplace



Quick commerce has largely been controlled by marketplaces. If a brand wanted to offer delivery within 30 minutes, it typically had to sell through a marketplace—giving up part of its margin, customer ownership and brand experience.

Q-Com by Shorages changes that.

E-commerce brands can now offer delivery within a maximum of 30 minutes from pickup directly through their own sales channels—including their website, social media and Meta platforms—without building their own quick-commerce infrastructure or relying solely on marketplaces.

The brand keeps the direct customer relationship. Shorages manages the logistics behind it.

What Is Q-Com?

Q-Com is Shorages’ quick-commerce solution for non-grocery e-commerce brands.

Inventory is stored and fulfilled from Shorages fulfillment centers, positioning products closer to customers. Once a packed order is collected for dispatch, it is delivered to the customer within a maximum of 30 minutes.

Shorages brings together the infrastructure required to make this possible:

  • Storage and inventory management

  • Integration with direct-to-consumer sales channels

  • Fast picking and packing

  • Last-mile delivery coordination

  • Real-time order and inventory visibility

Instead of coordinating warehouses, fulfillment operations, technology and delivery providers separately, brands can manage the complete process through one connected logistics partner.

From Marketplace Quick Commerce to Brand-Owned Q-Commerce

Marketplaces have already demonstrated that customers value speed. However, the same delivery experience has not been easily accessible to independent e-commerce brands selling through their own channels.

Q-Com closes that gap.

Brands can offer quick delivery through their website, social media and Meta channels while maintaining control over their pricing, customer data, brand experience and customer relationships.

This creates a new option for direct-to-consumer businesses: marketplace-level delivery speed without having to become a marketplace seller.

More Than a Faster Courier

Delivery within 30 minutes depends on much more than the speed of the rider.

Inventory must be positioned close to the customer. Orders must enter the fulfillment system immediately. Products must be picked and packed quickly, and the handover to the last-mile delivery partner must happen without delay.

Q-Com connects each of these stages within the Shorages logistics ecosystem.

Because storage, fulfillment, technology and delivery coordination are managed together, brands do not need to build a separate quick-commerce operation around their existing business.

Connected to Your Existing Sales Channels

Shorages supports more than 70 integrations across e-commerce platforms, marketplaces, ERP systems and carrier networks.

This allows brands to connect their existing direct-to-consumer channels while Shorages manages the operational flow behind each order.

Whether an order comes through a website, social media campaign, Meta platform or another connected channel, inventory and order activity can be managed through one centralized platform with real-time visibility.

Built for Non-Grocery E-Commerce

Q-Com is designed for non-grocery products that customers increasingly expect to receive quickly, including:

  • Fashion and accessories

  • Beauty and cosmetics

  • Sports and outdoor products

  • Toys and gifts

  • Selected health and wellness products

This makes quick commerce accessible to a much broader range of e-commerce brands—not only food, grocery and marketplace sellers.

Part of an End-to-End Logistics Strategy

Q-Com can be integrated into a complete supply chain managed by Shorages, starting before the products reach the UAE and continuing through to final delivery.

Shorages’ wider logistics services include:

  • Consolidation at origin

  • International freight

  • Import and customs clearance

  • Importer of Record services

  • Product registration

  • Warehousing and inventory management

  • B2C and B2B fulfillment

  • Marketplace fulfillment

  • Q-Com delivery within a maximum of 30 minutes from pickup

  • Same-day and next-day delivery

  • Returns management

  • GCC cross-border shipping

  • Value-added logistics services

This allows brands to manage the entire journey—from origin to the end customer—through one logistics partner and one connected ecosystem.

Q-Com can be added selectively for eligible orders while other customers continue to be served through standard delivery options.

As the business grows, Shorages can support additional volumes, services and market expansion across the UAE, KSA and the wider GCC.

Make 30-Minute Delivery Part of Your Own Brand

With Q-Com, 30-minute delivery is no longer limited to marketplaces.

E-commerce brands can now offer quick delivery directly through their own website and social-commerce channels—while retaining control of the customer relationship and avoiding the cost and complexity of building their own quick-commerce infrastructure.

Your channels. Your customers. Your brand. Delivered within a maximum of 30 minutes from pickup.

Want to Add Q-Com to Your Direct-to-Consumer Offering?

Talk to the Shorages team to explore how Q-Com can be integrated into your existing e-commerce operations.

Keep Reading

More from Shorages

start selling online

30 Oct 2022

How retailers in the UAE can adapt and start selling online during the pandemic.

A step by step guide to launching your digital storefront in just one week

Operational Excellence Shaping the Future of GCC E-Commerce

21 Jul 2026

GCC E-Commerce Is Entering Its Most Difficult Phase Yet: Operational Maturity

Why Operational Excellence Is Defining The Future Of GCC E-Commerce